Amazons’ advertising technology platforms rich consumer

Amazons’ advertising technology platforms, rich consumer data and coveted advertising inventory have helped the company become a major player in the U.S. digital advertising market. And while it’s unlikely to budge at the moment, digital advertising is a huge market, and Amazons’ growing dominance in this sector could eventually contribute significantly to the company’s revenues. Not only is Amazons’ consumer data a huge advantage in ad targeting, but marketers typically get 10% lower and 25% higher prices when they use Amazon DSP to buy advertising material through Amazon Publisher Services. Amazon also gives publishers access to their own purchase data, which can help them optimize content to increase user traffic and maximize value for marketers. But this also includes the tens of thousands of websites and mobile app partners available through Amazon Publisher Services, as well as the inventory of more than 30 third-party SSPs. How Amazon is becoming a titan of digital advertising This tech company has already conquered two markets, but the Amazons empire is constantly expanding and vying for new ones. In fact, Amazon is currently in third place behind Google and Facebook, but the company is rapidly gaining market share while Google is losing ground. In other words, Amazon DSP allows marketers to cast a wide net to reach a larger audience. According to eMarketer, Amazon’s digital advertising revenue is expected to grow more than 70 percent over the next two years and reach $25 billion by 2022. Note: eMarketer estimates that Amazon’s market share will be more than 10 percent in 2020, but no exact figures are available. The company has also been gaining momentum in recent years in digital advertising, a market that eMarketer predicts will be worth more than $500 billion by 2024.