Agile Marketing Expert – And that’s what helps marketers

And that’s what helps marketers move from traditional software development agility to agility that corresponds to the way marketers work. She is also the author of Death of a Marketer, a book that influences the future of agile marketing. When I started talking about agile marketing, I worked in an agile team and tried to understand it for myself. Andrea Fryrear is president and senior trainer at AgileSherpas, a company that trains salespeople in the powerful methodology of agile marketing. The profession has begun to attract more analytical types, but I don’t think we can escape the creativity that makes some types of marketing work like magic. It’s frustrating because marketing needs agility. Agile marketing is an emerging problem, it’s only in its infancy. I tell you how much better life can be in an agile marketing team; Agile-specific solutions for these problem areas. Although software development and marketing perform different tasks, marketing is increasingly becoming a digital profession. It’s usually someone who has worked on a single agile team, or who has read a book and thinks they just have to follow in the footsteps. We want people to educate themselves and consider Agile as a way to improve their individual situation, rather than a rigid checklist to follow. We strive to offer people different ways to educate themselves, whether it’s through the resources we share on the website, a podcast, live events or live certification training. It is the heart of the agile, not so much the practices that help manifest this ideal. Andrea has been named by Top Rank Marketing as one of the 50 most influential women in content marketing and one of the 50 most influential women in B2B marketing, as well as one of the 25 opinion leaders in content marketing to look for in terms of relevance. You think you can start changing your practices to adopt agile behavior, like a daily standing meeting or building a wall of sticky notes. We are now using the same types of work management methods that solve technical problems because we have similar problems, even if we do very different tasks.