A Brand | – My own teams thought I was crazy – we were an

My own teams thought I was crazy – we were an advertising agency, not a research agency – but we still asked our client to call on management consultants who could inform the entire company and discover the ideas of the internal staff for developing and improving the service. SAS was too valuable to waste on lengthy research. Despite the flattening of the social class structure in Scandinavia, this orientation remained successful until deregulation and the emergence of new competitors began to dilute the business class service model. The success of a brand culture starts internally and is passed on to customers, partners and suppliers from abroad. Finally, integration by definition creates a culture of cooperation in which employees and customers work together for the benefit of all. Even more surprising is the fact that, in our follow-up interviews, customers indicated that they really felt involved in getting the airline back on track, that they flew straight ahead, smoothly and successfully. SAS was of the opinion that its customers would only react angrily if SAS started a new advertising campaign at that moment. By asking people, internally and externally, what they want and how they can improve their business, you show them the greatest respect and they respect you. If you find our ideas about creating a brand and understanding brand management and you want a better understanding of yourself, your marketing teams or your management teams, then we can develop a customized training and development commitment. ***Looking for a nice Christmas present for employees or customers, send them today the new brand book “FOLLOWING THE SINE: Building the Branding THE SINE: Building the Brand in a Noisy World”, written by Branding Strategy Insider Kai D. Since any sustainable change starts internally by building trust in the people of the company, this idea is a great success. Therefore, it is important that leadership creates a culture of openness and positivity for the people of a company.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.