B2b Marketing Mix – Email is the most widely used marketing

Email is the most widely used marketing tactic by B2B brands and an important source of leads, according to the 2021 B2b Marketing Mix report, a study by Sagefrog Marketing Group. Ray Schultz is a former DM News editor, chief marketing officer, direct manager, circulation manager and other marketers. For 5% of marketers, B2B marketing makes up 5% of their company’s total budget. Additionally, 38% rely on internal resources for their marketing, while 56% use a combination of internal and external resources. The report also lists marketing automation platforms by popularity. Thirteen percent of respondents say marketing accounts for 15 percent of their total budget, while 21 percent say it accounts for 10 percent. However, email is far from at the top of the spending list, even though overall spending is increasing, especially in the digital space. Another finding: 76 percent of B2B professionals have a marketing plan. As part of this 14th annual survey, Sagefrog surveyed B2B professionals from a variety of industries. According to the survey, most companies already have their email system in place and don’t need to spend more on it. But priorities vary when it comes to spending. Social media use is on the rise, and 62% of respondents say they see a return on investment in paid media. Another 13% say it’s 1% of their budget, and another 10% say it’s less than 1%. MediaPost is not included in this ranking. However, 33% do not use this channel, and 5% have tried it but have yet to see a ROI.