Annie Pilon is the editor of Small Business Trends. Features profiles of entrepreneurs, interviews, articles, community news and in-depth guides written by experts. Tips from members of the online small business community on how to incorporate new ideas into your business. Small Business Trends, founded in 2003, is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. If you want your customer to truly engage with your audience, check out the ideas in this post by Andrew Hutchinson titled “Social Media Today.” For B2B companies, there are non-traditional resources in this article by Lane Ellis of TopRank Marketing. Customer experience is one of the most important concepts any small business owner should know. There are many unique ideas that impact the world of marketing. If you’re thinking about video marketing, avoid the mistakes in this Smallbiz.com post on technology written by Becca Williams. Putting yourself in your customers’ shoes will help you come up with more ideas to help your business. Creative ideas are essential to the success of any business. You need ideas for everything from marketing to revenue. This post by Connor Lahey at SEM Rush includes a guide to using Google Trends this way. However, you don’t have to take less revenue if you have new ideas for making money. So how will you stand out and make more money in 2021? Janice Wald drew up a plan in this Mostly Blogging post.
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