A Fishbowl survey of 18,000 employees at several companies found that WFH economy. And while telecommuting is already a reality for many digital retailers, there will be significant changes in the future without an office, such as mentoring, employee development and collaboration. The move to telecommuting will change the lives of marketing and technology professionals in subtle and dramatic ways. For example, a major Stanford behavioral study published in 2017 concluded that RWC workers are significantly more productive than office workers. Interestingly, the nearly 30 percentage point difference between burnout cases and those looking for a new job means that many people are burned out but can’t handle the job search. WFH can have a significant impact on commercial real estate, urban planning, local retail and restaurants, and many other aspects of American society and business, including marketing. According to a recent survey by Fishbowl, a professional social network of more than 16,000 workers who work from home, nearly 69% said they suffered burnout because they worked from home. Workers in the technology and advertising industries were more likely to work overseas than their counterparts in other industries. In fact, many workers reported working longer hours during the pandemic than before. Greg Sterling is an associate editor at Search Engine Land, a member of the SMX event programming team and vice president of Market Insights at Uberall. The San Francisco Bay Area tops the list of cities from which workers are seeking cheaper pastures. Contrary to what some executives expect, teleworkers are statistically more productive than those who work in an office. However, workers sometimes argue that the office is a more productive environment.
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