How much does Super Bowl ads started at $5.6 million. About 100 million people watch the Super Bowl every year, so the stakes for advertising are high. Scotts Michael-Gro is one of the companies that first announced the Super Bowl, as is Vroom, the online marketplace for cars, and Fiverr, the marketplace for independents. Super Bowl advertising starts at $5.6 million. While we usually think of commercial breaks as an opportunity to go to the bathroom or eat more snacks, the Super Bowl is different. The commercials are so expected that some brands are even getting out of trailers before the commercials even start during the Super Bowl. The following chart from Statista compares the average number of spectators at the World Cup finals to the Super Bowl. A bird’s-eye view of Raymond James Stadium on January 31, 2021 for Super Bowl LV in Tampa, Fla. Super Bowl advertising is an important part of the Super Bowl experience. CBS opened the auction for $5.6 million but didn’t sell until the end of January, a long time for commercials compared to last year, when Fox sold them in November. As a result, AdWeek reported that some companies may have paid less for their ad space, such as Scotts Michael-Gro, which paid $5.5 million. For example, the Mountain Dew ad was mostly CGI to stay within the social distance guidelines, while Mercary, an online clothing marketplace, ad with players who already live together. Coca-Cola is giving up advertising this year to “invest enough resources in these unprecedented times,” according to Bloomberg, while Budweiser is giving up advertising and instead sacrificing an ad campaign to raise awareness about vaccinations. Of course, all eyes will be on the Tampa Bay Buccaneers and Kansas City Chiefs matchup this year, but the breaks between those two games are almost as important.
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