My CMO Journey – I knew we needed to develop a product that

I knew we needed to develop a product that would help our customers solve their reputation management problems. That’s why we adapted our messaging system and developed a COVID 19 response kit with tools that help our customers solve such problems as managing their own customer messages in Google’s My Business section. My request to the team was simple: whatever you do now, let it go and focus on helping our clients deal with the immediate crisis. But over time we had to respond to a need that I’ve always thought about: we had to refocus on our long-term strategy. During the first days of the crisis, we had to adapt our approach to short-term client needs and I’m glad we did. Along with optimizing our activities and protecting our customer relationships, we also had to do our best to take care of people. These meetings allowed the team to monitor the status of our projects, openly and without condemnation to report obstacles and find ways to help each other. It immediately became clear that we needed to adjust our entire marketing strategy and to connect our clients – personally. On the second working day, I attended a Zoom conference meeting with the management of Reputation.com to discuss the problems that had exploded. When Reputation.com announced my appointment on March 11th, I was tasked with developing the company and fulfilling a newly created mission to combine reputation management with customer service. After Transform, the world around me remained uncertain and the future is truly unpredictable, but now we are focusing on the story we need to tell and the story our clients need to hear. But after the meetings, team members had to face themselves and their daily tasks with confidence. The pandemic emphasized that they needed a systematic approach to ensuring that information about all their fingerprints was kept up to date, as well as a proactive strategy to collect and respond to feedback. Join thousands of colleagues and get the latest information on reputation management, brand strategy, search optimization, customer service and more. This year has taught me a lot about leadership, team building and customer focus, and made me accept the unknown, among other things.