In companies using marketing automation, report conversion is 53% higher than the initial reaction to MQL more than in companies that do not use MQL. 45% of companies benefit from the ease of use of the marketing automation platform, and only 68% of the best companies in their class have used marketing automation for over 2 years. As a result, 27% of newcomers report “the most relevant messages”, but for veterans of marketing automation users who started using MQL more than 2 years ago, this figure rises to 74% over time. More mature marketing automation users make 32% more profit than the average company compared to their plan – and 79% more than the less mature companies.
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