I would like to appeal to those who have visited the product homepage in the last seven days, so I created a website for them. My goal was to reach as many people as possible who have visited the “Beyond Boost” site in the last seven days without buying it. By default, Facebook does not give very interesting results for the information campaign. I used reach optimization to make sure that the ads reached as many people inside my audience as possible, instead of optimizing it for the campaign and miss a large percentage of people. Last week, Charlie explained how to use reach optimization for remarketing campaigns on Facebook. Let’s take a closer look at what I do with Rich and the results I get. Do what you do with your current campaigns, but also run an awareness campaign for a very valuable group. Technically, your goal was to reach as many people as possible. Talk to those who have visited Beyond the Boost in the last seven days. You should increase the number of people who have visited the welcome page. I didn’t spend much on awareness campaigns, but this is where I get some of the best results. You can spend a very small budget to reach a very dedicated audience that is likely to regret it. Select Reach the target at the campaign level. It should also be noted that the campaign has reached an average of 4.33 times 675 people with a total CPMM of $39.22. Usually this is considered a high CPM, but in this case it is clearly worth it. I chose the maximum frequency twice a day, knowing that most people will not see the ad for seven days.
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