Email Marketing – A holistic approach to digital marketing

A holistic approach to digital marketing includes both social media and email marketing to reach your customers in a creative and memorable way. While you probably think email marketing and social media marketing are on the other side of the marketing spectrum, they can certainly work together to support your next marketing campaign. Although social media marketers can no longer rely on biological reach, it remains a viable alternative to email marketing. Here we’ll see how social media and email marketing are each excellent and how the integration of the two can take your marketing strategy to new heights. Brands can integrate both social media and email marketing to increase their engagement. Social media marketing attracts new opportunities and defines your brand. Fun and attractive content, such as live video and in-app e-commerce options, are benefits associated with social media marketing channels. One of the benefits of social media marketing in a digital society is that 3.2 billion people worldwide use social media. Ultimately, email and social media, if properly executed, can work together to promote perspectives and build brand loyalty among your target audience. The next time you roll through your email promotions, you need to think about how your audience can get similar content out of your social network. And 60% of those $3 billion would prefer to receive email marketing material. Two-thirds of the customers buy directly by email.