Automotive Reputation Report – To create this unprecedented

To create this unprecedented report, scientists turned to life.com, a site engaged in machine learning and analysis of customers’ moods for unstructured text, found in reviews and social networks of 28 major car manufacturers in the country and more than 16,000 resellers. Reputation. Autobuilders need to focus their online reputation management strategy on Google to ensure the completeness and accuracy of their IMP lists and to ask customers to provide their rankings on Google and industry-specific websites. The lowest scores in our survey, such as Volvo, Tesla and Mitsubishi, can easily improve their reputation by responding to negative scores and reaching out to dissatisfied customers. Other sectors can benefit from the way large car manufacturers manage their reputation online. The automotive industry as a whole is performing better than many other industries in terms of reputation. Distributors see an average revenue growth of 1% for every 30-40 points in the reputation ranking. We found that car dealers experience the highest average online sentiment and are among the most sensitive to online feedback, with an average response rate of 69%. This is good news for manufacturers and resellers as the automotive industry reacts better than other industries to negative feedback. Our survey shows that a higher reputation rating leads to higher sales. Higher reputation rating = higher sales volume. The Retail Consumer Report showed that 33% of customers who received a negative response to their rating were positive, and 34% cancelled their original negative rating. With an average reputation of 672 and an average of 4.49, Lexus achieved the best results in our survey. Reaction to negative ratings is critical to improving our reputation.