Brand Culture – Nathalie Gordon asked the question live:

Nathalie Gordon asked the question live: “What is culture in the workplace? Her work is based on informal social media research and offers many examples of cultural accessories that make it a fun subject to read: Cold beers and spaces for creative cooperation, but then “she” “knows” the important points and says: “Culture is the sign that a job leaves people behind. If you find that our thinking about brand strategy and brand management is insightful and you want to know yourself, your marketing teams or your management teams better, we can develop a training and development commitment tailored to you. Last week, Corien Kershey proposed six recession strategies for B2B brands on the Branding Strategy Insider website. We can expect the next recession to focus on brands in terms of how they reward executives, how their employees are affected and what changes are occurring in the supply chain. Market volatility, tariffs, Brexit, the upcoming U.S. elections and economic indicators indicate that a recession is likely to affect consumers and brands soon. I think the way brands treat their employees will be the most important element of this puzzle of the next brand recession. If a recession forces brands to make tough decisions about their employees, there may be a way to use culture to gain a competitive advantage. We focus on sharing experience that fosters in-depth debate about brand and brand management and fosters community among marketing professionals. Branding Strategy Insider helps executives and marketers build strong brands. If you need to reduce your salaries to save jobs, follow the example of Acco Brands, which has established an emergency loan program for employees who had to reduce their salaries by 47% for six weeks. Project Blake can help: Get expert advice on brand differentiation and growth strategy. BSI is a service of The Blake Project, a leading U.S.-based brand consulting firm serving marketing professionals worldwide. Looking back a decade, there are interesting examples of brands that have adopted a strategy of reducing salaries in relation to layoffs. Recognizing that a reduction in the salary of senior managers could mean a reduction in vacation time, while line workers could live on a budget that allocates every penny. Casino mogul Steve Wynn announced that workers earning $150,000 or more will see their wages fall by 15%, those earning less than 10%, and hourly workers will fall from 40 to 32 hours. Culture asks difficult questions and listens for answers.