Content Really Engages – “The signs surrounding me do three

“Andrew Davis, author of The Loyalty Loop Brandscaping and Town Inc. “The best brand content understands how I feel about the brand and shares what it knows I want to win. “I get the impression that behind the content there is a real person, not just a vague voice of the brand: “Funny and personalized content, especially during the accompaniment phase, is usually the one I deal with. “I’m usually looking for accurate food because I’m thirsty for knowledge. “Their content comes directly from what they really believe in and value. “In a world where consumers are overwhelmed with content and closed, I don’t think entertainment – or even benefit – is enough. We asked Content Marketing World experts to tell us what content encourages them to participate or trust the brand. Let’s look at some of the brands mentioned by CMWorld representatives that create attractive content. Answering a question, entertaining someone or doing something nice, appealing to the public, requires brands to know their audience. “The quality and depth of content must be much, much greater than it was a few years ago.