Return Path Mailbox – Mailbox providers use similar tactics

It is important to know if, when and why your reputation is deteriorating, so that you can immediately resolve any problems and reduce their impact on your program. The diagram below shows the relationship between sender reputation and deliverability for AOL, Gmail, Yahoo and Microsoft. As you can see: As your reputation grows, delivery capabilities increase with all four mailbox providers. In fact, each mailbox provider has its own reputation formula, which unfortunately is not published. The job of your mailbox provider is to offer your users quality email services, otherwise you risk losing your customers to competitors. We evaluate our reputation using our own reputation system, Sender Score. The higher the score, the higher the reputation. Complaints can cause serious damage to your reputation.