SEO Best Practices – Multi-site dealership groups are

Multi-site dealership groups are likely to sell different brands, such as Ford and Chevrolet, but consumers may look for terms that overlap with multiple sites. If you own or run a group of car dealerships, it would be great if your company were the only game in town, but that’s not the way it usually works. Retailers websites may also use more brand-specific keywords. Not all consumers are loyal to a particular brand, so your car manufacturer’s portal page gives you the opportunity to attract the attention and loyalty of a new customer across multiple brands. A common problem for car dealership groups is duplication of website content. Search engines give these sites a high authority and often outperform their dealers’ sites. Join thousands of your colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. Creating a hub is of enormous value to merchant groups, but there are several things to keep in mind when managing a group of websites. Here are some automotive SEO best practices that can help your group of dealers and their individual stores increase their visibility on the Web. Even if you are satisfied with everything on your hub and your dealers’ websites, there is always more to do if you want to optimize your results. While there is nothing wrong with “sharing inventory” between sites, it is advantageous to make sure that everything else on the site is unique. Inventory sites on car dealership sites are common criminals. Your company’s online reputation depends on many factors, such as audience ratings on a variety of platforms, social media exposure, and your presence in local directories. Although your automotive SEO strategy should be a priority, don’t let it turn against the other ways in which customers connect with your online business. The best way to do this is through an effective portal page that takes customers to the appropriate merchant page. From a research perspective, you can have a branded platform that provides links to individual websites for each of your distributors.