Cannes Grand Prix – “It’s a whole new dimension” says José

“It’s a whole new dimension,” says José Miguel Sokoloff, chairman of the radio and audio jury and chairman of the Creative Council of the MullenLowe Group and CCO of the MullenLowe Group in the UK. Westworld: “Westworld: The 360i Labyrinth” by HBO of the Dentsu Aegis Network wins the Grand Prize for Radio and Audio at the Cannes Lions International Creativity Festival. Sokoloff says that although Alexa has already been used in campaigns, it was the first time participants had actually “immersed and interacted” with this skill over a long period of time. “It will explode, but still retains the magic of being one of the few categories that has no barriers for a person with a pen, paper, idea and voice to change the world. “Audio is what isolates us from the world if we want to be isolated from the world,” adds Sokoloff. To promote the second season of the HBO series, 360i recreated the fictional universe of the show on Amazon Alexa devices. Participants spent an average of 14 minutes in “The Labyrinth” and the game garnered more than 500 million media impressions. The public was able to immerse themselves in the world at will, as was their own adventure. Lindsay Rittenhouse is a journalist covering advertising agencies. To Lindsay Rittenhouse. It’s well written, the ship is incredible.