Pro MasterCard, the second highest weekly growth in e-commerce sales in the United States during the 2017 holiday season, took place in the week of 17 December, with a 23% increase in turnover. And December 23, a Saturday, was the second largest day of the year for shopping. Major refurbishment stores such as Home Depot and Lowe’s promoted Black Friday Spring to offer items such as barbecues, garden tools and garden furniture to boost sales during the holiday period between President’s Day and Memory Day. As a result of this increase in purchasing activity, retailers are increasing their sales on Black Friday, in some cases for weeks. “While Black Friday promotions are still broadcast in the area, there is also evidence that Black Friday itself is more important than ever, especially on digital platforms. And Thanksgiving has also become an independent shopping day, accounting for $2.87 billion in e-commerce retail sales last year. Adobe reported that on Black Friday 2017, more than $5 billion was spent on online funds, including $2 billion for mobile phones. A new study by Econsultancy mentions Amazon as an example of an online retailer who extended a Black Friday event by 14 days. The holidays have been going on for some time now, especially through e-commerce, making it easier to shop at any time and improve order processing, allowing online shoppers to shop as the Christmas period approaches. According to Adobe, Cyber Monday was the biggest day of online shopping in 2017, with a turnover of $6.59 billion. Andrew Lipsman, senior retail analyst at eMarketer, believes Friday’s Black Friday’s high revenues underscore “his” continued importance. It may seem premature to think about the e-commerce holiday in the spring, but the experience of the 2017 season may affect this year’s planning. Black Friday was second, with 5.03 billion US$ 5.03 billion. And it seems that Black Friday is separate from the concept that only happens the day after Thanksgiving. In the study, retailers were asked about the duration of their Black Friday events. Retailers benefit from the distribution of holiday sales because websites fail less quickly and delivery is delayed.
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