Consumer Insights Survey – Measuring feedback or ROX for

Measuring feedback, or ROX for short, will help companies understand the return they get from investing in those areas of the business that are directly related to how customers interact with their brand. Whether your business is in the field of home appliances, healthcare, car sales or financial services, offering a superior experience will make you a winner. Customers want the companies they interact with to protect their personal information, and PwC Research demonstrates that if they don’t trust a company to protect their personal information, they will do business elsewhere. You need to anticipate this demand and think about how consumer data is used, how much control they are given, how data is evaluated, and how value is added. An organization that tries to improve ROX without taking into account the experience of its employees is not part of the equation. We have obtained proprietary GCIS data that adds behavioral characteristics to different consumer profiles. Learn more about our results and consumer characteristics using the Explorer below or read the perspectives of various executives and the client’s ROX. If these characteristics are superimposed on the demographics, a more detailed consumer profile can be obtained than if only demographics were taken into account. Close This item has been saved in your playlist. This year’s survey shows that consumers share behaviors and attitudes across sectors. By helping to illustrate the relationships between culture, few critical behaviors, and operational results, the ROX framework helps determine where EXs have the greatest impact on CXs. In an era of growing digital opportunities, customer loyalty can disappear with a single mouse click.