Andy Crestodina – If you answer both questions with Yes

If you answer both questions with Yes, then the topic is in your content selection area – the overlap between what interests your audience and what your organization has the skills and experience to educate them. Once you have confirmed or adjusted your inclination, face the potential challenge of your audience to find the content. Andy Crestodina of Orbit Media recently wrote a full article that examines whether and when to get rid of old content. After more than 20 years working in content marketing for companies and start-ups, “he” is looking forward to sharing ideas and experiences with other content marketing professionals. The content is at your weak point and you don’t have any similar content. Content Tilt is the area of little or no competition on the web that really gives you the opportunity for a fighter to break through and become relevant. If you answered no to either question, skip to the end or look for another type of content to write down. Want to know more about the use of your existing content? Sign up for Pam Didner’s workshop on content reuse to support “her” sales team in September. Kim Moutsos is delighted to join the talented Content Marketing Institute team as Vice President of Editorial. Some optimizations could improve traffic, conversions or search volume, as the content has already received at least a “high” rating. Ask Joe’s spooky question: “Let’s say someone put all your content together and put it in a box as if it never existed. It’s such a safe technique for content sellers that we have a lot of related items. If you don’t find any inclination, go back to step one and ask if your company is in a unique position to value this issue. Last month, I wrote about how to reuse, re-edit and convert your powerful content. If the content receives little traffic, the number of conversions is likely to be low.